您所在的位置:首页 > 通知新闻

讲座:瓜拉纳如何成为巴西的国民饮料?

 

题目:

瓜拉纳如何成为巴西的国民饮料?

主讲人:

Seth Garfield美国得克萨斯大学(奥斯丁)历史系教授

时间:610日(星期一)15:00

地点:李兆基人文学苑5号楼历史系 B113

欢迎参加

 

How Did Guaraná Become Brazil’s National Soda?

Seth Garfield, Department of History, University of Texas at Austin

 

How was guaraná, a caffeine-rich, indigenous Amazonian cultivar once consumed largely in the Amazon and South American heartland, transformed into Brazil’s “national” soda?  How did it become the star ingredient in a multibillion dollar industry?    This paper looks at Brazilian print advertisements and newspaper columns from the 1920s through the 1940s, when the soda first gained popularity, identifying the gendered and racial images fundamental to the soda’s early marketing and consumption.   In this vein, the soft drink’s early history embodies the promises and ploys of Brazilian nationalist thought and early industrial development.